Bahamasair and Bahamas Tourism conduct major marketing events in Houston and nearby Austin, TX
A group including marketing and sales executives of Bahamasair recently visited Texas and teamed up with the local staff of The Bahamas Ministry of Tourism, Houston. The collective group conducted a series of successful marketing events, as a part of continuing efforts to promote the recently launched Bahamasair direct Houston/Nassau service out of Houston’s Intercontinental George Bush Airport (IAH).
The marketing trip to Houston is Bahamasair’s third such trip to the area within the past four months to promote the service between Houston and Nassau, which began with an official inaugural flight out of Houston, November 16th, 2017.
The events, which were all organized and conducted by the combined team of Bahamasair, Sales and the Bahamas Tourist Office, Houston, were led by Director of Marketing, Bahamasair, Mr. Frederick Donathan, and Area Manager, BTO Houston, Mr. Prescott Young. The events included an outreach to Travel Agents in Austin, TX; a student symposium at the University of Houston and a Bahamas night in the Houston downtown area.
The marketing events taking place in Houston, TX and surrounds were firstly aimed at ensuring that the Travel agents are educated about the new service and how to sell it, and secondly providing visibility and exposure to ensure that the Houston public is aware of the service.
The travel agent event in Austin, allowed for agents from that area to be reached, as Austin and San Antonio Texas are great drive markets for persons flying out of Houston’s IAH.
The event was in the format of a Mixer and featured a special video presentation on The Bahamas, along with some information on The Bahamas’ Travel Agent Specialist Program. Highlights of the evening included the Special Appearance and Performance of Bahamian recording artist Julien Believe as well as a Bahamian DJ providing Bahamian dance music. The travel agents were also given the surprise announcement of a Familiarization Trip to The Bahamas compliments of Bahamasair and the Bahamas Ministry of Tourism, April 26th-29th.
The University of Houston student event was targeted at College students, to get the word out on The Bahamas for those considering Spring Break travel but also to create brand awareness and recognition of Bahamasair and The Bahamas product. A pre-registration event took place at the school near its Student Center to encourage students to sign up for the event, but also to enter for special prizes. A Symposium followed the registration and the marketing team was able to present its message to a near capacity audience.
The University of Houston is a state research university and the flagship institution of the University of Houston System. UH is the third-largest university in Texas with nearly 43,000 students with a strong Bahamian enrollment on campus. Bahamian students were among those that were able to enjoy the double appearance of Bahamian artists, Julien Believe and Angelique Sabrina. Additionally, the students were given a taste of Bahamian culture in the form of a Bahamian Junkanoo rushout and a lucky student won a Round Trip ticket on Bahamasair.
Bahamian entertainment was also on display for a large gathering at the Aloft in Houston’s Galleria at the Bahamas Night event. In addition to the performances of the Bahamian artists, and a Junkanoo rushout, the guests were also treated to the performance of a Fire Dancer. The only thing vying with the Bahamian smorgasbord of entertainment was the Bahamian food. Prepared by Houston based Bahamian Chef, Ancillo Solomon, the food included Bahamian Grouper fingers, Bahamian macaroni n cheese, conch fritters and chicken wings. The drink of the night was Bahamian Goombay Smash. Those attending the event included top producing travel agents in the area, local influencers, and Bahamian travel industry partners. The Bahamas Honorary Consul General, Houston, Lynden Rose was in attendance as was the Barbados Honorary Consul General, Mr. Lewis Brown.
Source: Bahamas Ministry of Tourism
The Islands of the Bahamas have a place in the sun for everyone from Nassau and Paradise Island to Grand Bahama to The Abaco Islands, The Exuma Islands, Harbour Island, Long Island and others. Each island has its own personality and attractions for a variety of vacation styles with some of the world’s best scuba diving, fishing, sailing, boating, as well as, shopping and dining. The destination offers an easily accessible tropical getaway and provides convenience for travelers with preclearance through U.S. customs and immigration, and the Bahamian dollar at par with the U.S. dollar. Do everything or do nothing, just remember It’s Better in The Bahamas. For more information on travel packages, activities and accommodations, call 1-800-Bahamas or visit www.Bahamas.com. Look for The Bahamas on the web on Facebook, Twitter and YouTube.
Source: Bahamas Ministry of Tourism